Outlines an argument claiming that WWW access statistics can be worse than meaningless. This document was originally written in 1995 to explain the statistics at Cranfield University.
Designed to describe log reports of web servers. Mining web-data that has been collected from web server logfiles, is not only useful for studying customer choices, but also helps in organizing web pages. The structure of a web site is represented as ...
Content focusing on relationship marketing and customer loyalty through database marketing and interactive metrics. Emphasis on ROI, LTV, RFM and their link together, with a special attention to modeling, CRM, and database marketing techniques.
Eric Petersen has put together a guide to web analytics resources, from the books that should be read to the tools to use. Eric is the author of Web Site Measurements Hacks.